Services

---

Deciding where to play before you start originating.

We help developers evaluate which markets, customer segments, and project types are economically viable — and which are not — based on policy, incentives, and development realities.

What this includes:

• Identification of attractive solar markets by state and region
• High-level assessment of state and local incentive structures
• Evaluation of utility, C&I, and public-sector market dynamics
• Go-to-market strategy by customer type and geography
• Prioritization of near-term vs. longer-term development opportunities

Designed to deliver: A clear strategic focus that directs origination effort toward markets with real development potential.

Focused execution informed by strategy.

Once markets are prioritized, we help developers originate opportunities with intention — avoiding scattershot outreach and misaligned pursuits.

What this includes:

• Target customer and account identification
• Stakeholder and decision-maker mapping
• Outreach strategy aligned with customer economics and incentives
• Early-stage qualification of site and customer viability
• Identification of fatal flaws early in the process

Designed to deliver: A prioritized, strategically aligned pipeline of early-stage opportunities.

Messaging that reflects market realities.

Effective outreach depends on speaking to what actually matters in a given market — incentives, tariffs, timing, and value drivers.

What this includes:

• Value proposition development by market and customer type
• Messaging aligned to incentive structures and economic drivers
• Guidance on when to lead with technical, financial, or strategic narratives
• Alignment between strategy, outreach, and internal development priorities

Designed to deliver: Credible, relevant messaging that earns engagement from informed decision-makers.

Bringing structure to early-stage development activity.

We help developers organize strategy-driven origination into a repeatable internal process.

What this includes:

• Definition of early-stage pipeline stages tied to strategy milestones
• Qualification frameworks reflecting development and market risk
• CRM setup and structuring for early-stage development tracking
• Pipeline review and prioritization support

Designed to deliver: Clear visibility into where opportunities stand — and why they matter.

Senior-level strategic input without permanent overhead.

For developers that need ongoing strategic and origination support but aren’t ready to build a full internal team, Gemini Energy Consulting provides fractional engagement.

What this includes:

• Ongoing market and policy-driven strategic guidance
• Support during new market entry or expansion
• Participation in internal pipeline and strategy discussions
• Continuity during periods of team buildout or transition

Designed to deliver: Sustained momentum grounded in sound market strategy.